The Unexpected Name Brands Behind Costco’s Store Label Products

Costco has tons of loyal customers for a very good reason: great merchandise combined with excellent savings. The membership-only warehouse chain even has its own line of quality products, sold under the Kirkland label. Kirkland has become a trusted name among Costco regulars, but many people might not be aware that there are some pretty big brands behind a lot of the label’s “generic” offerings.

From motor oil to hearing aids to some of your favorite premium snacks and beverages, you can rest easy knowing that you’re saving money while getting the quality you’ve come to expect from the most reliable brands around.

Reynolds Wrap Costs Less Under The Kirkland Label

The New Zealand-based packaging company Reynolds is one of those brands that are immediately recognizable for its quality products, especially heavy-duty aluminum foil. They’re behind Kirkland Signature Foodservice Foil, which even bears the Reynolds logo.

A view of Reynolds Wrap being used
Monica Schipper/Getty Images for Food Network Magazine
Monica Schipper/Getty Images for Food Network Magazine

Some consumers who aren’t aware of the company connection have found that they prefer Kirkland to Reynolds. One Amazon reviewer wrote, “In my opinion, Kirkland foil compares favorably to standard Reynolds Wrap.” What they don’t know can’t hurt them, right?