Sneaky Tricks Grocery Stores Use To Make You Buy More

life 6/14/19

Candy Is Placed Near The Registers To Catch Your Sweet Tooth

Because candy mainly sells during the holidays, supermarkets place them near the exits to increase sales. Some claim that this placement depends on decision fatigue, a psychological effect where our ability to make decisions lowers over time, resulting in impulse purchases.

Numerous American snack brands at an all American imported products food store in Hong Kong
Miguel Candela/SOPA Images/LightRocket via Getty Images
Miguel Candela/SOPA Images/LightRocket via Getty Images

Paco Underhill, consumer expert and author of Why We Buy: The Science of Shopping, claims that these candy aisles are the most profitable sections of the store. “Two-thirds of what we buy in the supermarket we had no intention of buying,” Underhill says.