Here Are The Best And Worst Toothpaste Brands, Ranked

Best: Colgate Total Whitening

According to NY Mag, Colgate Total Whitening Toothpaste with Stannous Fluoride and Zinc received almost 50,000 favorable reviews. Not only is this toothpaste gentle on teeth, but it’s tough on stains.

colgate total whitening toothpaste on a shelf
Scott Olson/Getty Images
Scott Olson/Getty Images

One reviewer wrote, “I have sensitive teeth, but I also like the whitening power. After trying a different brand that really irritated my mouth, I used this one and have had zero problems, and my teeth have been staying white.”